Industrial-Grade UX for IoT Infrastructure.
B2B platform design for enterprise IoT business services.
Role
Web & UI Designer
Timeline
6 Months
Team
1 PM, 2 Developers, 1 Designer
Year
2021
The Problem
RAC Digital's IoT management platform was built by engineers, for engineers — no UX consideration. Procurement managers and operations directors, who make buying decisions, couldn't navigate the platform without technical support. The interface was losing enterprise contracts at the demo stage.
The Approach
Conducted contextual inquiry sessions with three buyer personas: IT procurement, plant operations, and C-suite. Mapped decision journeys and identified that enterprise buyers needed to see ROI dashboards, compliance status, and integration health — not raw device telemetry.
The Solution
Designed the full business profile website with intentional, vibrant brand alignment, while also designing the internal dashboard system for vehicle tracking operations in partnership with ABSA Bank operations. Structured the platform with comprehensive information architecture for device fleet management, SLA tracking, and integration health monitoring. Delivered a scalable design system with an industrial-grade visual language.
Outcomes