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Available for Projects

Design
Is
Infrastructure.

I design human-centered digital products across the board that improve decision-making & branding, not just great-looking interfaces. I focus on strategy-first UX for complex systems.

Top 3%Worldwide · Verified
AmTrust Realty logo - Client of Alcott Dube
Bravexis logo - Client of Alcott Dube
Toptal logo - Client of Alcott Dube
Graduin logo - Client of Alcott Dube
GTC logo - Client of Alcott Dube
KLAP logo - Client of Alcott Dube
Falcorp Technologies logo - Client of Alcott Dube
Momentum logo - Client of Alcott Dube
The Commerce Cowboys logo - Client of Alcott Dube
MD logo - Client of Alcott Dube
Product Design ·UX Strategy Systems Thinking ·Conversion Optimisation WCAG Accessibility ·Design Infrastructure AI Automation ·Figma Product Design ·UX Strategy Systems Thinking ·Conversion Optimisation WCAG Accessibility ·Design Infrastructure AI Automation ·Figma

CASE STUDIES.
REAL OUTCOMES.

View All Projects
01
Graduin
EdTech · PWA
70% reduction in application friction.
02
AmTrust Realty
PropTech · 3D Visualization
Commercial property assets for NY investors.
03
GIMS & Horizon
Real Estate · Live Auctions
Zero-latency auction portal. High-stakes UX.
04
Takealot Shopper
E-Commerce · Accessibility
Inclusive WCAG-compliant service design.
05
Bravexis
AI Marketplace · CRO
GA4 + heatmap-driven conversion growth.
06
RAC Digital
B2B · IoT Infrastructure
Industrial IoT platform for enterprise.
07
SaaSify Theme Design
SaaS · Design System
White-label UI infrastructure. 200+ components.

Outcomes First.
Aesthetics Second.

Strategy

Every design decision is grounded in business objectives and user research — not intuition alone.

Systems

I build scalable design infrastructure: component libraries, token systems, and governance frameworks.

Measurement

GA4, heatmaps, and usability testing close the loop. Design is a hypothesis; data confirms it.

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