Experienced Product Designer & UX ConsultantAvailable for Projects
Design
Is
Infrastructure.
I design human-centered digital products that improve decision-making, not just interfaces. Toptal-certified product designer (Top 3% worldwide) focused on strategy-first UX for complex systems.
10+
Years Experience
6
Case Studies
Top 3%
Toptal Certified
70%
Friction Reduction
Selected Work
Six Case Studies.
Real Outcomes.
01
Graduin
EdTech · PWA
70% reduction in application friction.
02
AmTrust Realty
PropTech · 3D Visualization
Commercial property assets for NY investors.
03
GIMS & Horizon
Real Estate · Live Auctions
Zero-latency auction portal. High-stakes UX.
04
Takealot Shopper
E-Commerce · Accessibility
Inclusive WCAG-compliant service design.
05
Bravexis
AI Marketplace · CRO
GA4 + heatmap-driven conversion growth.
06
RAC Digital
B2B · IoT Infrastructure
Industrial IoT platform for enterprise.
Design Philosophy
Outcomes First.
Aesthetics Second.
Strategy
Every design decision is grounded in business objectives and user research — not intuition alone.
Systems
I build scalable design infrastructure: component libraries, token systems, and governance frameworks.
Measurement
GA4, heatmaps, and usability testing close the loop. Design is a hypothesis; data confirms it.
Let's Build Something